Simon Data
Simon Data is the Customer Data Platform that enables you to drive marketing results faster with a solution purpose built for growth.
About Simon Data
Simon Data delivers the fastest out-of-the box results of any Customer Data Platform (CDP). Built for personalization atop Snowflake architecture, the Simon Data Platform is configurable to meet any enterprise requirement and capable of ingesting data from the widest variety of sources. Its unique multi-channel experimentation capabilities and hyper segmentation deliver the most complete customer view for the most impactful, personalized buying experiences. With Simon Data, marketers have a powerful tool to combat soaring customer acquisition costs and unlock the wealth of customer data stored within cloud data warehouses.
Simon’s unique approach allows brands like BarkBox, Venmo, The Farmer’s Dog, ASOS, JetBlue, Tripadvisor, Equinox, and many more to develop and deliver incredible personalization without needing to build and maintain massive, bespoke data infrastructure.
Simon Data and Nosto
Built for marketers, both Nosto and Simon Data make it easy for teams to create a better cross-channel customer experience. Activate your data in Simon’s platform, to leverage Nosto’s on-site expertise for a complete, end-to-end, personalized shopping experience.
Utilizing our integration, Simon Data can pass segments over to Nosto for enhanced personalization onsite through recommendations, merchandising, content personalization, etc. For example, you can create a unique shopping experience for merchants that have not opened an abandoned cart email, a different one for those who have!
Use cases
- Data-driven journeys
Using Simon’s predictive customer models in conjunction with Nosto’s commerce and transactional data layer, takes the guesswork out of creating the best path for each customer on their personal shopping journey.
- Cross-channel experiences
Integrate Nosto’s intelligent on-site behavioral actions with all your marketing channels in Simon’s CDP. With Simon, you can fully orchestrate and automate email, SMS, push, ad channels, onsite personalization and more, leveraging the data and actions from each channel to influence your decisions in others for a true omnichannel experience.
- Cross-sell & Up-sell
Increase average order value with up-sells and cross-sell product recommendations based on what’s in their cart, past purchase history, and customer profile. Create a better shopping experience and drive more revenue with personalized product recommendations across your site, email, apps, even offline and in-store.