About Simon Data
Simon Data is more than a CDP—it’s a complete solution that empowers marketers with the data, technology, and expert resources they need to stop guessing and start delivering what customers want. Leading brands like ASOS, Mattress Firm, and 1-800-Flowers, partner with Simon to build sustainable, revenue-driving customer marketing programs. From data readiness to campaign execution and beyond, Simon supports brands at every stage, ensuring they deliver personalized, 1:1 experiences across every customer interaction.
Simon Data and Nosto
Built for marketers, both Nosto and Simon Data make it easy for teams to create a better cross-channel customer experience. Activate your data in Simon’s platform, to leverage Nosto’s on-site expertise for a complete, end-to-end, personalized shopping experience.
Utilizing our integration, Simon Data can pass segments over to Nosto for enhanced personalization onsite through recommendations, merchandising, content personalization, etc. For example, you can create a unique shopping experience for merchants that have not opened an abandoned cart email, a different one for those who have!
Use cases
- Data-driven journeys
Using Simon’s predictive customer models in conjunction with Nosto’s commerce and transactional data layer, takes the guesswork out of creating the best path for each customer on their personal shopping journey.
- Cross-channel experiences
Integrate Nosto’s intelligent on-site behavioral actions with all your marketing channels in Simon’s CDP. With Simon, you can fully orchestrate and automate email, SMS, push, ad channels, onsite personalization and more, leveraging the data and actions from each channel to influence your decisions in others for a true omnichannel experience.
- Cross-sell & Up-sell
Increase average order value with up-sells and cross-sell product recommendations based on what’s in their cart, past purchase history, and customer profile. Create a better shopping experience and drive more revenue with personalized product recommendations across your site, email, apps, even offline and in-store.