Reviews.io believe word-of-mouth is great for business. So we built a product that helps businesses like yours monitor and grow their online reputation through the power of review collection and management.
Integrating REVIEWS.io with Nosto allows you to recommend top-rated products based on ratings and reviews, and display rating and review count in your Onsite Product Recommendations. This improves the credibility of your products and builds trust in your store. Additionally, incorporating ratings and reviews enhances the performance of your recommendations, resulting in increased sales and optimal utilization of both Nosto and REVIEWS.io.
This allows you to control what recommendations appear based on how they’ve been rated by past customers. You can choose to only display products with a minimum star rating and a minimum review count. For example, only show products with 5 stars and 10 reviews or more. This means the products recommended won’t just be unique to the customer, they’ll also be highly endorsed by people just like them.
With Nosto’s Category Merchandising feature, you can apply sorting rules to list products in a certain order in category pages (according to Nosto’s own research this is where 70% of sales originate). So with review data, you can promote the products that have proven the biggest hit with past customers at the very top of category pages.
You can also use review data as a filter in Nosto’s Catalog Explorer. This feature allows you to track key product metrics to make better catalog decisions. For example, filtering products by star rating allows you to see which items have been poorly received, so you can remove them from any future stock orders. Whilst this use case isn’t exactly linked to personalization, it's an incredibly useful feature to have.