Lexer integrates with Nosto
Built for retail from the beginning, Lexer is the leader in helping brands become customer-centric. Lexer's Customer Data and Experience Platform (CDXP) helps more than 150 brands, including THE ICONIC, Sur La Table, Zimmermann, Supergoop!, Good American and Rip Curl, unlock their most vital business asset, customer data, putting it in the hands of all teams to inspire and enable the experiences that drive sales. The company is headquartered in Melbourne, with global operations in Australia, North America, and Southeast Asia.
"We have worked with Lexer for nearly two years. They are a key partner helping us drive our ecommerce growth. A strong selling point is the ease of use of their Customer Data Platform. My team is able to quickly uncover customer insights and define segments that power our marketing activity and personalization in Email, Social and Search. Their Success team are industry experts who operate like an extension of our team and are a delight to work with."
Nosto and Lexer
Lexer combines powerful data enrichment with intuitive tools and expert advisory, making understanding and delighting customers at every interaction a reality. Our integration with Nosto brings together two companies that share the same vision of delivering exceptional customer experiences, at every touch point, that drive sales.
Personalized customer experiences are a must-have for any retailer that wants to stand out and drive sales. And the most effective way to achieve personalization? Customer data.
Built with customer-centric marketers in mind, Nosto and Lexer make it easy for teams to create better omnichannel customer experiences using their customer data. With enriched customer profiles and segments from a CDP, businesses can take their on-site personalization efforts to the next level.
Turn CDP powered customer insights into increased on-site and in-app personalization, to help drive higher engagement, increase customer satisfaction, and ultimately maximize conversions.
- Deploy CDP customer segments to all your Nosto touchpoints with ease.
- Plug and play, no code required.
- Daily automation means audiences are always up to date, and always relevant. Improving experience and reducing wastage.
- Segment customers by persona, lifetime value, lifestage, lifecycle, channel preference, location, gender, and much more.
- Rich customer profiles - informed by zero, first, and third party data sources - help deliver true 1:1 personalization for each individual customer.
- Increase personalization based on omnichannel insights - from both online and offline sources - to deliver experiences that resonate with each customer at every touchpoint.