Developed by: Mapp Support Team
Support Email: support@mapp.com
About Mapp
Mapp Cloud combines the power of data-driven insights, cross-channel marketing automation and predictive analytics to help brands connect with their customers and reach greater revenue.
By working with Mapp, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.
Mapp and Nosto
Mapp Cloud and Nosto collaborate to amplify e-commerce marketing efforts. Mapp Cloud's data insights fuel Nosto's real-time personalisation, delivering highly relevant content and recommendations to individual customers. This alliance enhances customer engagement and conversion rates, making it a potent solution for e-commerce businesses.
Media
Use cases
- On-site Abandoned Cart
Brand: The Bridge Challenge: Recover Abandoned Basket of known and anonymous users Solutions: Activation of onsite campaigns using Mapp Intelligence showing a popup in overlay Use of a different voucher code depending on the cart value to encourage purchase Pass the voucher code directly in the checkout page for a better CX Results: 22% Conversion rate - 285K Total order Value - 1,104 Total orders
- Revenue Results
Brand: Lloyds Pharmacy Challenges: Increasing revenue of existing customers and new email subscribers Grow average order value Acquire new customers Solutions: Worked together with their in house IT team to ensure online preferences and insights from preference centre are synced continuously. Specific insights, together with SMS and DMP insights from Acquire to trigger programs Using Intelligence to place the sign up on identified pages frequently visit Results: 6% revenue increase Q3 to Q4
- Conversion Insights
Brand: The Entertainer Challenge:The shift in business pressures on eCommerce due to store reopening through 2022 post Covid 19 affected Entertainer with a decrease in online revenue and engagement. Solutions: Top performing emails (by content) to keep improving email personalization Top performing campaigns (by conversion) to trigger upsell/cross sell/nurturing campaigns Time of day analysis to increase engagement Results: 49% increase conversion rate - 60% revenue increase
- Coupon Abuse Detection
Brand: Flaconi Challenges: Coupons intended for certain groups or users are shared publicly Many users get a discount although this is not wanted Order values decrease Solutions: Data Streams provide information in real time about used coupons Flaconi is able to deactivate codes, which are used more than intended Results: constant order value, 100% coupon redemption control
- Browse Abandoner
Brand: BonPrix Challenges: Contact Matching from Website to users who are clicking on a newsletter link is not always working Customer wants to send an email to users, who just browsed on the webpage. Solutions: We are trying to use the contact match during the subscribe process to reach more users CTS created great HTML to show the browsed. Results: 47.8% OR - 9.05% CTR - 18.9% CTO
- Replenishment Flow
Brand: Independent Pharmacy Challenges: Lack of replenishment flow prior to utilising Mapp Increase retention and conversion rates Drive revenue Solutions: Mapp suggested the set up of a replenishment flow as a new strategy for TIP and a way of driving retention In collaboration with the customer we developed more personalised content for the email, creating a dedicated discount code to drive engagement . Results: 47.4K campaign clicks - 56% Conversion rate - £316.9K revenue